"People buy what they want, not what they need. You can persuade them from here to Saturday that they need what you are offering, but there is absolutely no way in the world to get them to buy it if they don't want it. You can be certain your audience is always interested in a better value for price. At all times, your audience is trying hard not to make a purchase error. They've made at least one in the past and they don1t want to make another. Perhaps your audience wants selection, the bigger the better. Be assured that your audience most certanly wants to know that others in the community have purchased what you want them to purchase. One thing you can be sure of is that every audience want is convenience. They want it to be easy to buy from you, easy to find you, easy to park, easy to find what they want, easy to pay. They want free delivery and installation. They want to know for sure what they are buying, and it better be guaranteed. Once you've found out what your audience wants, you can more easily achieve the goal of viewer involvement. If they're involved with your message, there's good a chance they'll become a paying costumer." (Jay Conrad Levinson, Guerrilla Advertising / Learning What Your Audience Really Wants)

The performance "You Know What You Want For Your Money" is an international research project of the Via Negativa Theatre, which has been going on in Novi Sad and Klagenfurt since the beginning of the year and will be concluded by the end of 2004 in Ljubljana by integrating all research material. 11 actors and performers are taking part in this project. Production: Via Negativa, Cultural Centre of Novi Sad, KE Theater Klagenfurt. Sponsors: Ministry of Culture of the Republic of Slovenia and Ljubljana City Council.

:: They have performed on INFANT in 2003